Welcome to 21floors.co.uk (the “Site”), a website operated in the United Kingdom by Anecolife Ltd, a company incorporated in England with company registration number 08901970, and whose registered office is located at 61-63 Market Street, Westhoughton, England, BL5 3AG, United Kingdom (“21floors”, 21floors.co.uk”, “we”, “us” or “our”).
We do not knowingly or intentionally collect any information from children under the age of 13. If you are under the age of 13 you may look at our Site but you may not make a purchase, register or submit any personal information to us. If we become aware that we have inadvertently received personal information from a visitor under the age of 13 on the Site, we will delete the information from our records.
For the purposes of applicable laws, the data controller is Anecolife Ltd, a company incorporated in England with company registration number 08901970, and whose registered office is located at 61-63 Market Street, Westhoughton, England, BL5 3AG, United Kingdom.
- Information we collect from you
1.1 Information you give to us. You may give us information about you by filling in forms on our Site or by corresponding with us by telephone, e-mail, post or otherwise. This includes information you provide when you register to use our Site (which you must do if you would like to use some of the services and features we offer), subscribe to our services, or place an order on our Site. This information may include your name, address, telephone number, e-mail address and debit or credit card information (if you wish to place an order on our Site).You may also submit enquiries, feedback, suggestions, ideas or other information. We may record or monitor calls that you receive from us or make to us. We do this for security and training purposes, and to improve the services we provide to you. When you register with us you can view your personal information in ‘My Account’. You can access ‘My Account’ directly to amend any personal details, for example if you change your address. If you forget your password, simply click on the ‘forgotten password’ link on the register or login page and an e-mail containing your decrypted password will be sent to the e-mail address that you originally provided.
1.2 Information we collect about you. With regard to each of your visits to our Site, we may automatically collect the following information:
technical information including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
information about your visit including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any telephone number used to call our customer service number.
1.3 Information we receive from other sources. We may receive information about you if you use any of the other websites we (or any member or brand within our group) operate or other services we provide. In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this Site. We are also working closely with third parties (including, for example sub-contractors in technical, payment and delivery services, advertising networks, marketing services, analytics providers, search information providers, and credit reference agencies) and may receive information about you from them.
- Use made of the information
We use information held about you in the following ways:
3.1 Information you give to us. We will use this information in relation to:
(a) Administration of our Site and performance of our contract with you: The information you give to us is necessary to enable us to (i) fulfil your order (including acknowledging your order and communicating with you if there is any issue regarding the fulfilment of your order); (ii) to make sure your order is delivered correctly; (iii) to maintain your account; (iv) accounting, billing, reporting and audit;(v) credit checking or screening (vi) authentication and identity checks (vii) credit, debit or other payment card verification and screening; (viii) debt collection; (ix) safety, security, health, training, legal and administrative purposes;
(b) Providing customer service in pursuit of our legitimate interest as a retailer: We ask for your contact details such as your e-mail address and telephone number and order details to enable us to answer any questions you have about using our Site to notify you about the status of your order, and other customer care services such as identifying your requirements and shopping preferences. To provide those customer care services we may use your data for statistical and market analysis; studies, research and development by us, or a third party we appoint as a data processor but in doing so your personal data will be anonymised for the use of it by these parties. They will not receive your name, address , email address or telephone number.
(c) Direct Marketing: In order to improve your shopping experience with us we want to keep you up-to-date on our latest products, promotional offers and events. We will only contact you with marketing materials if you have consented to this, and only via the methods to which you have consented (e.g. electronic means (e-mail or text)/post/telephone).
We may use the information you provide and the information we collect about you to build a picture of your interests so that we may tailor our communications to you to ensure they are relevant and of interest to you and so that when you visit our site we can tailor your experience so that it is easier to shop with us.
Opt-out of Direct Marketing : You can at any time tell us not to send you marketing communications (i) by e-mail by clicking on the unsubscribe link within the marketing e-mails you receive from us; or(ii) by SMS by following the “STOP” instructions provided with the message or (iii) by postal mail by following the instructions that may be included in a particular promotion.. If you have registered with us, you may also opt out of receiving postal mail from us by logging into your account and amending your preferences.
(d) Our service: To notify you about changes to our service.
(e) Our Site: To ensure that content from our Site is presented in the most effective manner for you and for your computer, and so that we can enhance your experience of using our Site.
3.2 Information we collect about you. We will user his information in relation to:
(a) Administration of our Site: To administer our Site and for internal operations including troubleshooting, data analysis, testing, research, statistical and survey purposes. We may collect information from visitors to our site and analyse it to build up a picture of how people use our website. This helps us to improve the service we offer you.
(b) Site improvement: To improve our Site to ensure that content is presented in the most effective manner for you and your computer.
(c) Providing customer service in pursuit of our legitimate interest as a retailer: The information we collect from you will (i) allow you to participate in interactive features of our service when you choose to do so; (ii) allow us to measure or understand the effectiveness of advertising we serve to you and others; and (iii) allow us to make suggestions and recommendations to you and other users of our Site about goods or services that may be of interest to you or them if you have agreed to be contacted by us for these purposes.
(d) Security of our Site: As part of our efforts to keep our Site safe and secure.
3.3 Information we receive from other sources. We may combine the information we collect from you and the information you provide to us with information we receive from other sources. We may use this combined information for the purposes set out above (depending on the types of information we receive).
- Disclosure of your information
4.1 We may share your personal information with any member or brand within our Group. They may use the information in accordance with their privacy policies for purposes such as: financial reporting and analysis; strategic planning; the development of customer segmentation and metrics to provide a consistent view of our customer base; the creation of inspiring content and editorial features, and the development and sale of new products and collaborations to enhance your experience as a customer of 21Floors or other brands in the Group.
4.2 From time to time we retain the services of other carefully selected and monitored companies and individuals to perform functions on our behalf in connection with the successful operation and continuous improvement of this Site. These companies and individuals are appointed as data processors. We may share your information with selected third parties including:
(a) Suppliers and sub-contractors for the performance of any contract we enter into with them or you (e.g. in order to process your order and maintain your account, including the authorisation and validation of credit or debit card transactions, the provision of delivery services, the analysis of data.). These companies or individuals may be provided with access to your personal details in order to fulfil their function but may not use such information for any other purpose.
(b) [Advertisers and advertising networks we appoint to assist us and who require the data to select and serve relevant adverts to you on our behalf.
(c) Analytics and search engine providers that assist us in the improvement and optimisation of our Site.
4.3 We do not provide your personal details to other companies or individuals for their marketing purposes unless you have indicated when you registered that you wish to receive information about other companies’ products, offers and services.
4.4 We may disclose your personal information to other third parties:
(a) In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
(b) If 21Floors (or its ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006) or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
- Where we store and process your personal data
5.2 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
- Third party websites
Our Site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
- Data Retention and Destruction
We store data for as long as it is necessary to provide products and services to you and others and so long as we are legally required to do so. Information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services, or until any legal requirement to keep it no longer exists. When we no longer need personal data, we securely delete and destroy it.
- Rights of Data Subjects
As a data subject and in accordance with applicable laws you have the right to the following:
a right of access to a copy of the information comprised in their personal data;
a right to object to processing that is likely to cause or is causing damage or distress;
a right to prevent processing for direct marketing;
a right to object to decisions being taken by automated means;
a right in certain circumstances to have inaccurate personal data rectified, blocked, erased or destroyed; and
a right to claim compensation for damages caused by a breach of applicable laws.
- Accessing and modifying your personal information
Applicable laws on data protection in the UK give you the right to access information held about you in accordance with applicable laws. We will respond to your access request within 14 days, in accordance with applicable laws. Subject to applicable laws, you also have the right to update and correct inaccuracies in your personal data, and have the information blocked or deleted, as appropriate. You may request to change your personal information by sending a written request by e-mail to [email protected] or by post to –
61-63 Market Street
- Right to erasure
Requests for the deletion or removal of your personal data, including information published or processed online, should be sent by email to [email protected] or by post to –
61-63 Market Street
- Right to data portability
If you would like access to any personal data which you have provided to us in a machine-readable format, or if you would like your data to be transferred directly to another data controller, please direct your request by email to [email protected] or by post to –
61-63 Market Street
61-63 Market Street
- Law, jurisdiction and language
This Site, any content contained herein, and any contracts entered into as a result of usage of this Site are governed by English law. The parties to any such contract agree to submit to the exclusive jurisdiction of the courts of England and Wales. All contracts are concluded in English.